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Marketing reporting that shows what creates real work

Vanity metrics do not pay the bills. AUREXL combines website, campaign and CRM data in one dashboard showing where enquiries come from and which convert.

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Marketing analytics dashboard showing enquiries by source and conversion rate

What is marketing attribution?

Marketing attribution is the practice of connecting each enquiry and sale back to the channel or campaign that produced it. For small businesses, simple source tracking across calls, forms and CRM stages usually shows which spend works.

What should a small business track in its marketing reports?

Track enquiries by source, cost per enquiry, response time, quote-to-job conversion and revenue from booked work. Use visits and rankings for context, but decide based on enquiries per channel and how many become customers.

What is included?

Conversion tracking

Calls, forms and bookings tracked with source and campaign data.

Growth dashboard

One view of enquiries, pipeline stages and channel performance.

Monthly report

A plain-language summary of changes and next steps.

Funnel attribution

Advanced stage-by-stage attribution in the Diamond package.

How does the process work?

  1. 1

    Define the numbers

    Agree the few metrics that reflect real growth.

  2. 2

    Connect the data

    Link analytics, ad platforms, call tracking and CRM stages.

  3. 3

    Build the dashboard

    Present the numbers in a clear, owner-friendly view.

  4. 4

    Review monthly

    Discuss results and agree next priorities.

Frequently asked questions

What should a small business track in its marketing reports?

Track enquiries by source, cost per enquiry, response time, quote-to-job conversion and revenue from booked work. Use visits and rankings for context, but decide based on enquiries per channel and how many become customers.

Which tools do you report from?

Typically analytics, ad platforms, call tracking and the CRM, depending on what you use and what integrations allow.

How often will we receive reports?

Packages include monthly reporting, with dashboard access between reviews.

Can you show which campaigns produce booked jobs?

Where call, form and CRM data are connected, reporting traces enquiries from source to booked work.

See where reporting & analytics fits in your growth plan.

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