Customers cost more to acquire every year
The store pays Meta, Google or TikTok for each new customer, and that price keeps rising. Many stores lose money on the first order and only profit if the customer comes back.
International e-commerce growth
Grow Your E-commerce Brand With SEO, Paid Marketing & Smart Automation
E-commerce marketing agency for Shopify, WooCommerce and Amazon brands: SEO, paid ads, CRO, email/SMS and analytics in one system.
AUREXL helps Shopify stores, Amazon sellers and e-commerce brands across the USA, UK and Europe attract high-intent shoppers, convert more, recover lost sales and build repeat revenue.
E-commerce SEO
Google & Meta Ads
Amazon Growth
Conversion Optimization
Email & SMS
Revenue Analytics
New
Virtual try-on
Get it Free
FashionEyewearBeautyHome
No obligation • Human review • Practical recommendations
Store Experience
High-Converting E-commerce Store Design
A fast, mobile-first store with clear navigation, persuasive product pages and a smoother path to checkout.
Fix the leaks first
The pain points we solve for
e-commerce
Customers buy once and never come back
The store pays to acquire a customer, sells to them once, then loses them. Every month starts from zero, so growth depends entirely on ad spend.
Abandoned carts
Shoppers add products to their cart and leave without paying. Baymard Institute’s research puts the average at about 70% of carts. This is money from people who were already close to buying.
Returns eating profit
Customers send products back. The store loses the sale and pays for shipping, inspection, repacking and sometimes write-offs. In fashion this can wipe out profit on a large share of orders.
Support overload (“Where’s my order?”)
Staff spend hours answering the same questions: order status, returns, sizing, shipping times. It’s expensive, slow, and frustrates customers.
Systems don’t talk to each other
Data sits in Shopify, Meta, Google, Klaviyo, the warehouse, Xero and spreadsheets. Staff copy data between them by hand, and the owner can’t see true profit.
Can’t produce enough content
Ads, social media, email and product pages all need fresh images, videos and copy constantly. Small teams can’t keep up, so creative goes stale and performance drops.
AUREXL e-commerce growth system
One connected system that turns shoppers into repeat customers.
Six connected stages take shoppers from discovery to purchase, repeat revenue and clear reporting.
Step 1 of 6
Attract
SEO, Google, Meta, Amazon advertising and high-intent content.
NextConvert
Step 2 of 6
Convert
Store UX, product pages, CRO, mobile experience and checkout.
NextRecover
Step 3 of 6
Recover
Cart and browse recovery, retargeting and follow-up automation.
NextRetain
Step 4 of 6
Retain
Post-purchase, reviews, email/SMS, loyalty and win-back.
NextScale
Step 5 of 6
Scale
Creative testing, campaign optimization and market expansion.
NextMeasure
Step 6 of 6
Measure
Analytics, dashboards, funnel visibility and KPI reporting.
Feeds the next cycle
E-commerce lifecycle engine
One connected journey. Each stage improving the next.
Journey active
Shopper entersCustomer value grows ↻
Connected capabilities
Everything required to grow the store and the customer lifecycle.
Specialist services working as one measurable commerce system, not disconnected tasks.
E-commerce SEO
Technical audits, category and product SEO, content, internal linking, structured data and international SEO.
Paid Media
Google and Meta campaigns, retargeting, audience strategy, feed optimization, budget pacing and creative testing.
CRO & Store UX
Homepage, category and product-page UX, offers, trust, mobile speed and checkout friction.
Content & Creative
Product-led social content, UGC-style concepts, ad creative, demos and promotional campaigns.
Email & SMS Lifecycle
Welcome, browse, cart, post-purchase, review, replenishment, cross-sell, win-back and VIP flows.
CRM & Automation
Segmentation, triggers, routing, follow-up tasks, integrations and marketing/support handoffs.
Analytics & Attribution
GA4/GTM, e-commerce events, pixels/CAPI where appropriate, UTMs, dashboards and tracking QA.
Store & Landing Pages
Conversion-focused campaign, collection and promo pages aligned with SEO and paid ads.
How we work
A clear path from diagnosis to scale.
01
Diagnose
102
Prioritize
203
Implement
304
Test & Optimize
405
Report & Scale
5Engagement options
Choose the operating level that matches your growth stage.
Scope depends on platform, catalogue size, markets, channels and integrations. No unsupported outcome guarantees.
Basic
Build the Foundation
For early-stage stores that need the essentials organized.
- Growth and tracking audit
- Core SEO and product priorities
- CRO recommendations
- Paid account review
- Core cart-recovery setup
- Monthly performance summary
Gold
Growth Engine
Our core partnership for stores actively acquiring customers.
- Everything in Basic
- Ongoing SEO and paid media
- Landing-page and CRO optimization
- Creative and campaign testing
- Lifecycle email and SMS flows
- CRM segmentation and automation
- Analytics dashboard and growth review
Diamond
Scale Across Channels
For established brands growing across markets and channels.
- Everything in Gold
- Advanced multi-channel strategy
- Larger SEO and content roadmap
- Deeper lifecycle segmentation
- Advanced experimentation
- Custom CRM and integrations
- Strategic operating cadence
E-commerce Marketing
What does an e-commerce marketing agency do?
An e-commerce marketing agency grows online-store revenue by improving how shoppers find the store (SEO and paid ads), how many visitors buy (conversion rate optimisation), how many abandoned carts are recovered (email, SMS and retargeting) and how often customers return (lifecycle marketing), with analytics that connect spend to profit. AUREXL runs these as one connected system instead of separate tasks.
Who this is for
- Shopify, WooCommerce, BigCommerce or Amazon sellers with product–market fit
- Stores already making sales that want lower acquisition cost and more repeat revenue
- Brands willing to share store, ad and analytics access so decisions use real data
- Teams that want one partner across acquisition, conversion and retention
Who it may not suit
- Pre-launch stores with no products or traffic to test yet (start with a Basic foundation instead)
- Brands looking for guaranteed ROAS or revenue figures
- Businesses that cannot grant access to their store, ad or analytics accounts
Markets served: AUREXL works with e-commerce brands selling into the United States, the United Kingdom, Europe and Australia. Campaigns, currency and compliance are set up per market; there are no separate country pages because the service is delivered the same way in each.
Scope and deliverables
What each package includes
Each package builds on the one before. The exact scope, deliverables and exclusions are confirmed in a written proposal before any work starts.
Basic
From A$399
Best for: Early-stage stores that need tracking, SEO and cart recovery organised.
- Growth and tracking audit (GA4, pixels, e-commerce events)
- Core SEO and product-page priorities
- CRO recommendations for product and checkout pages
- Paid account review
- Core abandoned-cart flow setup
- Monthly performance summary
Gold
From A$999
Best for: Stores actively acquiring customers that want a full growth engine.
- Everything in Basic
- Ongoing SEO and paid media management
- Landing-page and CRO testing
- Creative and campaign testing
- Lifecycle email and SMS flows (welcome, browse, cart, post-purchase, win-back)
- CRM segmentation and automation
- Analytics dashboard and monthly growth review
Diamond
From A$1,499
Best for: Established brands scaling across markets, marketplaces and channels.
- Everything in Gold
- Multi-channel and marketplace strategy (including Amazon)
- Larger SEO and content roadmap
- Deeper lifecycle segmentation and VIP flows
- Advanced experimentation programme
- Custom CRM and integrations
- Fortnightly strategy cadence
What we need from you
- Collaborator or staff access to your store, ad, analytics and email/SMS accounts
- Margins or target CAC by product line, so campaigns optimise for profit
- Product photography, brand guidelines and any existing customer research
- One decision-maker who can approve offers, creative and flows
Not included in package prices
- Advertising spend paid to Google, Meta, Amazon or other platforms
- Third-party software subscriptions (CRM, booking, email/SMS, call tracking)
- AI, SMS and call usage fees charged by the provider
- Paid stock media, photography or video production, if requested
Pricing
How much does e-commerce marketing agency cost?
Packages start from A$399 (Basic), A$999 (Gold), A$1,499 (Diamond). Your quote depends on the factors below and is fixed in writing before work begins — no surprise fees.
- Starting point
- Whether a usable website, Google Business Profile, CRM and tracking already exist, or need to be built.
- Number of services and areas
- Each core service and priority area can need its own page, campaign and tracking.
- Channels in scope
- SEO only, or SEO plus Google Ads, Meta ads, email/SMS and social content.
Channels, integrations, AI usage and content volume also affect price. See every pricing factor and what is billed separately.
Onboarding and delivery
What happens after you request the free audit
- 01 · Within one business day
Specialist review
- 02 · At a time that suits you
Audit walkthrough
- 03 · After the walkthrough
Written proposal
- 04 · Monthly
Report and improve
What the free audit includes
- Website and landing-page review (speed, mobile, calls to action)
- Google search and Google Business Profile visibility check
- Lead capture and response review (forms, calls, follow-up)
- Tracking check: can you see which marketing creates enquiries?
- A prioritised list of fixes and a recommended package — no obligation
The audit is a review and recommendations. Implementation is quoted separately and only starts after you approve a written proposal.
Onboarding, approvals and reporting
Nothing customer-facing goes live without your approval, your accounts stay in your name, and you get weekly updates during setup and a monthly report after launch.
How AUREXL works, step by stepChoosing the right option
Integrated growth partner vs specialists vs in-house
A balanced view to help you decide. AUREXL is not the right choice for every business.
| Option | Best when | Trade-off |
|---|---|---|
| Integrated partner (AUREXL) | You need acquisition, conversion, retention and reporting to work together. | Less depth than a single-channel specialist in very large ad accounts. |
| Single-channel specialist | One channel (e.g. Meta ads) is clearly your bottleneck and the rest works. | Hand-offs between agencies; nobody owns the full funnel or blended CAC. |
| In-house team | You have the budget and volume to hire SEO, paid, CRO and lifecycle roles. | Slow and costly to hire and retain each specialism. |
| DIY with apps | Very early stage with limited budget. | Time-intensive; tracking and flows are often left half set up. |
Key terms explained
- CRO (conversion rate optimisation)
- Improving product, cart and checkout pages so a larger share of visitors buy.
- CAC (customer acquisition cost)
- Total marketing cost divided by the number of new customers it produced.
- ROAS (return on ad spend)
- Revenue attributed to ads divided by what was spent on those ads.
- MER (marketing efficiency ratio)
- Total revenue divided by total marketing spend — a blended view that does not rely on platform attribution.
- AOV (average order value)
- Average revenue per order.
- Lifecycle marketing
- Automated email/SMS journeys that follow a shopper from first visit to repeat purchase.
- Attribution
- Assigning credit for a sale to the channels and touchpoints that led to it.
Proof, expertise and sources
How we earn trust
AUREXL only publishes reviews, ratings and results that are genuine, permissioned and attributable. If a section below is short, that is because we will not fill it with invented examples.
Our evidence policy
Only genuine, permissioned reviews; case studies with baseline, period and limitations; no ranking or revenue guarantees. Read the full evidence policy.
Who does the work
Audits and delivery are handled by the AUREXL Growth Team — Website, SEO, CRM and automation specialists, covering Website development, Local SEO, Google Ads and Meta ads, CRM and lead management. Your proposal names the specialist assigned to your account.
Content review
Pricing, scope, platform details and sources on this page were last reviewed on . We review them every quarter, and whenever pricing, platform features or service scope change.
Sources
- Baymard Institute — Cart abandonment rate statistics
The documented average online cart-abandonment rate of about 70%.
- Google Analytics Help — Recommended events for online sales
The GA4 e-commerce events AUREXL configures for measurement.
- Shopify Help Center — Abandoned checkouts
How platform-level abandoned-checkout recovery works.
- web.dev — Web Vitals
Speed thresholds used when improving store performance.
Frequently asked questions
What e-commerce teams ask before starting.
Do you work only with Shopify?
No. AUREXL supports Shopify, WooCommerce, BigCommerce, Amazon and multi-channel businesses, provided the platform has the capabilities and integrations the engagement needs.
Can you manage Google and Meta advertising?
Yes, when those channels suit the product, audience, margins and available data. Channels follow the strategy, not a template.
Can you improve an existing store without rebuilding it?
Yes. The audit prioritises CRO, UX, SEO, speed, tracking and lifecycle improvements before any rebuild is recommended.
Do you handle abandoned-cart automation?
Yes. Journeys can include welcome, browse and cart recovery, post-purchase, review, cross-sell and win-back flows, based on what your platform supports.
How quickly will we see results?
There are no blanket guarantees. Paid campaigns produce data within weeks, while SEO, retention and CRO mature over months. AUREXL sets baselines first and reports against agreed KPIs.
Will we own our accounts and data?
Yes. Client-owned store, advertising, analytics and CRM accounts are preferred wherever practical, with AUREXL given the access it needs.
How do you measure success?
Metrics are chosen to fit the engagement — for example revenue, conversion rate, CAC, ROAS or MER, AOV, cart recovery rate, repeat purchase rate and organic revenue.
How much does e-commerce marketing cost with AUREXL?
Packages start at A$399 (Basic), A$999 (Gold) and A$1,499 (Diamond). Price depends on catalogue size, markets, channels and integrations. Ad spend, apps and SMS fees are billed separately.
What does the free e-commerce growth audit include?
A specialist reviews your store and funnel, SEO opportunity, paid-media setup where data is available, conversion and cart-recovery gaps, lifecycle flows and tracking, then sends prioritised recommendations with no obligation.
How often will we hear from you and get reports?
Weekly updates during setup, a monthly performance report and a monthly growth review call. Diamond clients get a fortnightly strategy cadence.
Should we hire an integrated agency or a specialist?
Choose a specialist when one channel is clearly the bottleneck and the rest of the funnel works. Choose an integrated partner when acquisition, conversion and retention problems overlap and nobody owns blended CAC.
Free e-commerce growth audit
Before You Spend More, Find Out Where Revenue Is Leaking.
A real specialist reviews your store, acquisition, SEO, conversion journey, retention and tracking, then identifies the top-priority opportunities.
- Store and funnel review
- SEO opportunity snapshot
- Paid-media opportunity review where data is available
- Conversion and cart-recovery opportunities
- Lifecycle and CRM automation opportunities
- No obligation to buy
Ready to Turn Your Store Into a Growth System?
Stop guessing what needs fixing. Start with a connected, measurable plan.
Get My Free E-commerce Growth Audit
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