Digital marketing for small businesses that connects to real enquiries
Ads work best when they lead somewhere useful. AUREXL connects campaigns to focused landing pages, tracking and follow-up so spend is judged on enquiries, not clicks.
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What is digital marketing?
Digital marketing is the use of online channels — such as Google Ads, Meta advertising, social media and email — to attract and convert customers. It works best when every campaign leads to a relevant landing page and every enquiry is tracked to its source.
How much should a small business spend on Google Ads?
There is no single right budget. Start with an amount you can sustain for at least two to three months, track cost per enquiry, and scale only where campaigns produce booked work. Advertising spend is separate from AUREXL management fees.
What is included?
Search campaigns
Google Ads built around high-intent services, areas and negative keywords.
Social campaigns
Meta ads and retargeting where the offer suits visual platforms.
Landing pages
Campaign-specific pages with matching messages and short enquiry paths.
Content plan
A practical organic social calendar that keeps your brand active.
How does the process work?
- 1
Choose the targets
Agree the services, areas and customers worth paying for.
- 2
Build and connect
Create campaigns, landing pages and conversion tracking together.
- 3
Launch and learn
Run campaigns, review search terms and remove wasted spend early.
- 4
Scale what works
Shift budget to campaigns with the best cost per enquiry and booked job.
Frequently asked questions
How much should a small business spend on Google Ads?
There is no single right budget. Start with an amount you can sustain for at least two to three months, track cost per enquiry, and scale only where campaigns produce booked work. Advertising spend is separate from AUREXL management fees.
Do you manage our ad accounts or create new ones?
Client-owned ad accounts are preferred so you keep your history and data. AUREXL can use existing accounts or set up new ones.
Is ad spend included in the packages?
No. Advertising spend and third-party software are paid separately from AUREXL services.
Can you run social media content as well as ads?
Yes. Packages include branded social posting, with organic content plans in higher tiers.
See where digital marketing fits in your growth plan.
A specialist reviews your website, visibility and lead journey, then outlines practical next steps — no obligation.
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