How Electricians Can Tell Which Google Ads Calls Become Jobs
Connect call tracking, forms and CRM stages so ad spend is judged on booked electrical work, not clicks.
Quick answer
Electricians can see which Google Ads calls become jobs by using call tracking numbers, recording lead source in the CRM and marking each opportunity booked or lost. This connects ad spend to revenue and shows which campaigns deserve more budget.
Key takeaways
- Use tracked numbers on ads and landing pages.
- Record lead source and job outcome in the CRM for every enquiry.
- Judge campaigns on cost per booked job, not cost per click.
What is call tracking?
Call tracking assigns a unique phone number to a campaign or page so each call can be attributed to its source. With form tracking, it shows which ads and keywords produce enquiries.
How do you connect calls to booked jobs?
Follow a simple loop.
- Track calls and forms with source data.
- Create each enquiry in the CRM with that source.
- Update the stage to booked, completed or lost.
- Report cost per booked job by campaign each month.
What if most jobs come from phone calls?
That is normal for electricians, and it makes call tracking even more important: without it, most of your advertising results would be invisible.
Follow AUREXL