Calls missed on site
Electricians cannot answer mid-installation or in a ceiling space. Missed callers about faults, power outages or EV chargers simply call the next result.
Growth systems for electrical businesses
Be the Electrician They Find — and the One Who Answers.
Electrician marketing and lead generation: local SEO, Google Ads, websites, CRM and AI call handling for residential and commercial electricians.
AUREXL connects your website, Google Business Profile, local SEO, Google Ads, lead tracking, CRM and AI-assisted call and booking workflows so more electrical enquiries get organised follow-up.
Electrician SEO
Google Business Profile
Google Ads
Lead tracking
AI-assisted calls
Booking automation
New
Complete Website
Get it Free
DesignDesignMobileMobile-readySEOSEO-readyMonitoringMonitoring
No obligation • Website + Google visibility check • Lead leakage review • Clear next steps
Build
Build a website that makes calling or booking easy
Present emergency, residential and commercial electrical services on a fast, mobile-first site with clear trust, call and booking paths.
Where are your jobs leaking?
The pain points we solve for
electricians
Price-driven lead platforms
Shared lead marketplaces push switchboard upgrades and EV charger installs to several contractors, turning skilled work into a price comparison.
Services hidden on the website
Customers looking for EV chargers, solar, lighting or switchboard upgrades cannot tell from a generic site that you do that work — or where.
Licences and reviews not visible
People choosing an electrician look for recent reviews and visible licence details. Without both, they choose someone who shows them.
Quotes that stall
Rewires, switchboard upgrades and commercial maintenance quotes are sent and never chased, so the work goes to a competitor.
Compliance paperwork piles up
Certificates of compliance, test records and job notes get done late at night.
Slow-paying commercial clients
Commercial work is invoiced late and paid on long terms while materials and wages go out upfront.
Access problems and no-shows
Tenants are not home or site access is not arranged, and a booked job becomes a wasted visit.
No testing or inspection reminders
Safety switch testing, smoke alarm checks and maintenance contracts are rarely followed up, so recurring revenue is missed.
Marketing judged on gut feel
Ad spend and directory listings continue without knowing which ones produced paid electrical jobs.
AUREXL booked jobs system
One connected system that turns searches into booked jobs.
One connected system to get found, respond faster and see what creates real opportunities.
Step 1 of 7
Build
Service pages for faults, switchboards, EV chargers, lighting and commercial work, with licence details shown.
NextGet Found
Step 2 of 7
Get Found
Google Business Profile and local SEO for emergency and planned electrical searches in your area.
NextGenerate
Step 3 of 7
Generate
Search campaigns per job type, so EV charger and switchboard budgets are not spent on small fixes.
NextCapture
Step 4 of 7
Capture
Calls and forms tagged as residential, commercial or emergency in one pipeline.
NextBook
Step 5 of 7
Book
Urgent faults escalated to the on-call electrician; planned work booked into the calendar.
NextFollow Up
Step 6 of 7
Follow Up
Quote chasers for upgrades and rewires, and reminders for testing and maintenance contracts.
NextMeasure
Step 7 of 7
Measure
Booked jobs and revenue by job type and source, not just clicks.
Feeds the next cycle
Electrician lead engine
One enquiry. Every handoff connected.
Workflow active
Customer searchesTeam receives confirmed details →
Connected capabilities
Everything required to run an electrician growth system.
Website & Landing Pages
Fast, mobile-first service and area pages with click-to-call and booking CTAs.
Google Business Profile
Eligible setup or optimization of categories, services, areas, photos and posts.
Local SEO
Technical and on-page SEO, service/location pages, citations, schema and content planning.
Lead Generation
Measurable call, form and booking funnels for high-intent electrical enquiries.
Google & Meta Ads
Intent-led search campaigns, negatives and landing-page alignment, plus awareness and remarketing where suitable.
Content & Social
Service content, local proof, before/after projects, FAQs and seasonal campaigns.
CRM & Lead Pipeline
Centralized enquiry source, status, owner, follow-up, quote and booking stages.
AI Call Handling
Approved workflows that capture caller details, route urgent cases and request appointments.
Booking & Automation
Online requests, missed-call text-back, reminders, quote follow-up and reactivation.
Reviews & Reputation
Post-job review requests, review monitoring and permission-based proof collection.
Tracking & Reporting
Call/form conversion tracking, UTMs, ad pixels where appropriate, CRM attribution and dashboards.
Niche campaigns
Match the campaign to the electrical service.
Separate landing pages and follow-up guide emergency, residential and commercial customers to the right electrical service—without unsupported promises.
Emergency electrician
Call-focused high-intent search campaigns with fast qualification and routing.
Switchboards, safety & faults
Service-specific landing pages and search campaigns for urgent and planned work.
EV chargers & smart home
Educational SEO and content, intent ads and a clear quote workflow.
Commercial electrical
A separate B2B path with lead qualification and a suitable follow-up cadence.
Save time and reduce lead leakage
You do the work. AUREXL keeps the growth system running.
Spend less time manually chasing enquiries and quotes while technicians work.
- Fewer missed enquiries through faster capture
- Urgent and planned work routed differently
- Leads, quotes and booked work visible in one pipeline
- Confirmations, reminders and review requests handled consistently
A clear delivery path
01Free audit
0230 / 60 / 90 day plan
03Build and connect
04Launch and test
05Optimize and report
Electrician Marketing
What is electrician marketing?
Electrician marketing helps electrical contractors get found for the work they want — emergency faults, switchboards, EV chargers, lighting, solar or commercial maintenance — and turns those searches into qualified calls, quotes and booked jobs. It combines service pages, Google Business Profile and local SEO, targeted ads, a CRM and automated follow-up. AUREXL is a marketing provider and does not carry out electrical work.
Who this is for
- Electricians who want more of a specific job type (EV chargers, switchboards, commercial maintenance)
- Teams missing calls while on site
- Contractors who want residential and commercial enquiries handled differently
- Owners who want marketing measured by booked jobs
Who it may not suit
- Businesses without capacity for additional work
- Anyone expecting guaranteed rankings or job numbers
- Businesses that cannot share account access or approve content
Markets served: AUREXL works with electrical contractors in Australia, the United States, the United Kingdom and Europe. Service-area content is limited to areas you genuinely cover.
Scope and deliverables
What each package includes
Each package builds on the one before. The exact scope, deliverables and exclusions are confirmed in a written proposal before any work starts.
Basic
From A$399
Best for: Solo electrical or very small teams that need a professional foundation.
- Mobile-first website or essential website support
- Google Business Profile foundation
- Core local and on-page SEO
- Quote/enquiry form with CRM capture
- Post-job review request workflow
- Separate residential and commercial service pages
- Monthly performance report
Gold
From A$999
Best for: Most 2–10 person electrical businesses that want steady, trackable work.
- Everything in Basic
- Service and location pages for priority areas
- CRM pipeline setup with instant lead acknowledgement
- Missed-call text-back where supported
- Booking reminders and automated quote follow-up
- Job-type routing (emergency, EV charger, switchboard, commercial)
- Growth dashboard and monthly review call
Diamond
From A$1,499
Best for: Growth-focused electrical businesses ready to scale across services or areas.
- Everything in Gold
- AI receptionist with after-hours capture (usage fees apply)
- Lead scoring, routing and AI summaries
- Commercial account nurture and after-hours AI capture
- Referral and reactivation workflows
- Funnel attribution from source to booked job
- Priority optimisation
What we need from you
- Admin or manager access to your website, Google Business Profile, ad and analytics accounts (or permission to create them in your name)
- Your services, service areas, typical job value and the jobs you want more of
- Real photos of your work and genuine customer reviews you are happy to publish
- A contact who can approve copy, scripts and automations within a few business days
- Licence and accreditation details you want displayed, so they can be shown accurately
Not included in package prices
- Advertising spend paid to Google, Meta, Amazon or other platforms
- Third-party software subscriptions (CRM, booking, email/SMS, call tracking)
- AI, SMS and call usage fees charged by the provider
- Paid stock media, photography or video production, if requested
Pricing
How much does electrician marketing cost?
Packages start from A$399 (Basic), A$999 (Gold), A$1,499 (Diamond). Your quote depends on the factors below and is fixed in writing before work begins — no surprise fees.
- Starting point
- Whether a usable website, Google Business Profile, CRM and tracking already exist, or need to be built.
- Number of services and areas
- Each core service and priority area can need its own page, campaign and tracking.
- Channels in scope
- SEO only, or SEO plus Google Ads, Meta ads, email/SMS and social content.
Channels, integrations, AI usage and content volume also affect price. See every pricing factor and what is billed separately.
Onboarding and delivery
What happens after you request the free audit
- 01 · Within one business day
Specialist review
- 02 · At a time that suits you
Audit walkthrough
- 03 · After the walkthrough
Written proposal
- 04 · Monthly
Report and improve
What the free audit includes
- Website and landing-page review (speed, mobile, calls to action)
- Google search and Google Business Profile visibility check
- Lead capture and response review (forms, calls, follow-up)
- Tracking check: can you see which marketing creates enquiries?
- A prioritised list of fixes and a recommended package — no obligation
The audit is a review and recommendations. Implementation is quoted separately and only starts after you approve a written proposal.
Onboarding, approvals and reporting
Nothing customer-facing goes live without your approval, your accounts stay in your name, and you get weekly updates during setup and a monthly report after launch.
How AUREXL works, step by stepChoosing the right option
Integrated system vs separate providers vs in-house
A balanced view to help you decide. AUREXL is not the right choice for every business.
| Option | Best when | Trade-off |
|---|---|---|
| Integrated system (AUREXL) | You want visibility, call capture, follow-up and reporting owned by one team. | Needs initial setup time and your approvals. |
| Separate web, SEO and ads providers | Each piece is already strong and you can coordinate them. | Nobody owns the full path from search to booked job. |
| Shared lead platforms | You need short-term volume. | Shared leads and price competition; no long-term asset. |
| In-house marketer | You have enough volume to justify a hire. | One person rarely covers web, SEO, ads, CRM and automation. |
Key terms explained
- Local SEO
- Improving how a business appears in Google Maps and local search results for the areas it serves.
- Google Business Profile (GBP)
- The free Google listing that shows your business on Maps and in local results, including reviews, hours and service areas.
- CRM
- Customer relationship management software: one place to track every enquiry, quote, job and follow-up.
- Missed-call text-back
- An automatic text sent when a call is missed, so the customer gets a reply instead of calling a competitor.
- Lead attribution
- Connecting each enquiry to the search, ad or page it came from, so spend can be judged by booked work.
- Qualified lead
- An enquiry for a service and area you actually want, from someone ready to book or request a quote.
- AI-assisted call handling
- An approved AI workflow that answers or follows up calls, captures job details and routes them to your team; it does not give electrical advice.
Proof, expertise and sources
How we earn trust
AUREXL only publishes reviews, ratings and results that are genuine, permissioned and attributable. If a section below is short, that is because we will not fill it with invented examples.
Our evidence policy
Only genuine, permissioned reviews; case studies with baseline, period and limitations; no ranking or revenue guarantees. Read the full evidence policy.
Who does the work
Audits and delivery are handled by the AUREXL Growth Team — Website, SEO, CRM and automation specialists, covering Website development, Local SEO, Google Ads and Meta ads, CRM and lead management. Your proposal names the specialist assigned to your account.
Content review
Pricing, scope, platform details and sources on this page were last reviewed on . We review them every quarter, and whenever pricing, platform features or service scope change.
Sources
- Google Business Profile Help — How Google determines local ranking
Local ranking depends on relevance, distance and prominence, so no agency can guarantee positions.
- Google Business Profile Help — Guidelines for representing your business
Eligibility rules for service-area businesses and profile content.
- BrightLocal — Local Consumer Review Survey
Consumers read and compare recent online reviews before choosing a local business.
- web.dev — Web Vitals
Speed and responsiveness thresholds (LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1) used for the websites AUREXL builds.
Frequently asked questions
What electricians ask before starting.
Can you market residential and commercial electrical work separately?
Yes. Separate pages, campaigns, forms and CRM stages keep residential and commercial enquiries apart.
Can you create landing pages for EV chargers, switchboards or lighting?
Yes. Each priority job type can have its own page, ad group and enquiry form.
Can you track calls from Google Ads and Google Business Profile?
Yes, where supported, using call tracking and conversion tracking linked to your CRM.
Can the AI receptionist handle emergency electrical calls?
It can capture details and escalate urgent calls under rules you approve. It never gives safety advice; urgent safety issues are directed to your team or emergency services.
Will it integrate with our job-management software?
Often, yes, depending on the software and its integrations. Limitations are confirmed in the audit before anything is promised.
Can you help us get more Google reviews?
Yes, with a compliant post-job review request workflow. AUREXL never writes or buys reviews.
How much does it cost?
Packages start at A$399 (Basic), A$999 (Gold) and A$1,499 (Diamond). The final price depends on your starting point, number of services and areas, channels and integrations. Ad spend, software and AI or SMS usage fees are billed separately and are never hidden in the package price.
Is there a lock-in contract?
Contract length, notice period and any minimum term are written into your proposal before work starts, so you can review them before you commit. The free audit itself creates no contract.
What happens after I request the free audit?
A human specialist reviews your website, Google visibility and lead handling within one business day, then walks you through the top fixes and a recommended package. There is no obligation to buy.
How long until we see results?
Tracking, website and follow-up fixes can improve how enquiries are handled within weeks. Local SEO usually builds over three to six months depending on competition. AUREXL reports against agreed KPIs and does not guarantee rankings.
How often will we get reports?
You receive a monthly report covering enquiries, qualified leads, booked work, spend and next actions, plus weekly updates while pages and automations are being built.
What do you need from our electrical business to start?
Access to your website, Google Business Profile, ad and analytics accounts, a list of priority services and areas, real job photos and someone who can approve copy and automations.
Free electrician growth audit
See where electrical enquiries, calls and follow-up are leaking.
A human specialist reviews your website, Google visibility, call paths and lead journey, then outlines next steps—no obligation.
- Website and service-page review
- Google and Maps visibility check
- Call capture and response review
- CRM, tracking and follow-up opportunities
- Clear, practical next steps
Ready to see where electrical enquiries are being lost?
Start with a website, Google visibility and lead-handling review.
Get My Free Growth Audit
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