The Landscaping Website Portfolio That Wins Bigger Projects
How to present landscaping projects so homeowners can picture the result and request a design consultation.
Quick answer
Landscapers win bigger projects when their portfolio shows complete transformations: before-and-after photos, the brief, materials, timeline and client feedback. Grouping projects by type — gardens, paving, retaining walls — helps homeowners find relevant examples.
Key takeaways
- Show full transformations, not just finished close-ups.
- Group projects by type so visitors find relevant examples quickly.
- End each project with a clear consultation request.
What should a landscaping project page include?
Give each project enough context to persuade.
- Before, during and after photos
- The client’s goal and site challenges
- Materials, plants and features used
- Project duration and suburb
- A short client quote where permitted
How should landscaping projects be organised?
Group them by project type and budget range. A homeowner planning a retaining wall wants to see retaining walls, not every garden you have built.
How does a portfolio help with local SEO?
Project pages naturally include the suburbs, project types and materials people search for. Linking them to service pages strengthens local relevance.
Follow AUREXL